Ninja Tune – Big Dada

UK record label, Ninja Tune, has announced that they will be relaunching their hip hop imprint Big Dada. The relaunch of Big Dada is intended to make the imprint “a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists”. 

Along with the new mission statement Big Dada has changed their website to help support these changes. The website has been revamped and even features a new Big Dada logo. The website now features mental health support and charities for artists. They have also added legal advice such as whether or not an artist should get or lawyer and how find reputable industry lawyers. Big Dada even gives artists advice on how to release their music independently and market themselves. Big Dada will also release new merchandise from Rapanui which is a sustainable clothing company.  

UK music journalist Will Ashon founded Big Dada in 1997. Big Dada has released records from many hip hop artists including Run The Jewels, Speech Debelle, Wiley, Roots Manuva, and Young Fathers. Since 1997 the label has released over 150 albums. Will Ashon left Big Dada in 2007.

“Big Dada is relaunched as a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists*

A team of like minded individuals working together to form a community that champions, shines a light on, supports & nourishes the music & artists.

Working to amplify Black and racialised artists voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.

Big Dada has a long history and heritage which will be built upon whilst deepening its cultural identity by supporting & offering resources to a new generation of artists.

*for lack of a better term”